My Recent Work
Newtown Junk Removal
SCOPE:
Pioneered and developed Newtown Junk Removal from inception to a market-leading position by applying business development efforts, expanding company’s operational bandwidth and market penetration. Helmed digital strategy initiatives, SEO, SEM, Email and web development, driving consistent revenue growth and brand visibility across digital platforms. Commanded a dynamic team of 8 employees, catalyzing operational excellence in user experience optimization and targeted digital marketing campaigns, while cultivating partnerships with key industry players and local authorities to maximize online engagement and cost efficiency.
Key Projects & Responsibilities
- Developed and managed the Newtown Junk Removal website using WordPress on a Linux/Apache/MySQL hosting environment to support a growing residential and commercial service business.
- Optimized website performance by implementing a Content Delivery Network (CDN) to handle high-resolution images efficiently, improving page speed and SEO rankings.
- Integrated Square CRM and credit card processing APIs, enabling seamless appointment scheduling, invoicing, and secure payment processing.
- Built a full e-commerce shop using WooCommerce, allowing customers to book and pay for select services online, increasing revenue and customer convenience.
- Designed an SEO-friendly site structure, optimizing for local search to improve visibility and lead generation.
HAI Group
SCOPE:
Working within the Marketing and Communications team I led the overhaul and unification of HAI Group’s digital marketing ecosystem, setting a new direction for web presence while enhancing integration across diverse digital platforms, including websites, Social, Email and CRM systems. Managed a multidisciplinary team, blending internal expertise and external partnerships to guarantee delivery of projects that bolstered brand’s online visibility and user experience.
Key Projects & Responsibilities
HAI Group – Business Insurance Website Overhaul
- Led a complete overhaul and unification of HAI Group’s digital marketing ecosystem, improving customer engagement and operational efficiency.
- Installed and managed a custom WordPress setup on Microsoft IIS servers with SQL databases, ensuring enhanced security and compliance.
- Integrated a custom-built customer portal via API development, enabling users to:
- Run Loss Run Reports
- Print Certificates of Insurance
- View, select, and update policy information
- Collaborated with external vendors and the internal DevOps team to integrate Microsoft Dynamics 365 CRM through custom APIs, streamlining customer data management.
- Troubleshot and optimized server performance, addressing the unique challenges of running WordPress on a Microsoft IIS environment.
TOWN FAIR TIRE
SCOPE:
Created and executed digital initiatives, guiding a team of five direct reports through mentorship and performance evaluations, fostering a culture of innovation and teamwork. Steered collaborative design, development, and maintenance of custom software solutions, including Call Center software, CRM, and Point-Of-Sale systems, liaising with cross-functional teams to improve operational efficiency and customer engagement.
Key Projects & Responsibilities
- Directed the development of internet applications in a Microsoft web framework, utilizing technologies such as Microsoft.NET, ASP, ASP.NET, Visual Basic, SQL Server, Visual Studio, and IIS.
- Diagnosed and resolved complex issues within our web-based systems.
- Conducted debugging and quality assurance processes across diverse hardware and operating systems.
- Collaborated on software environments and hardware configurations to enhance performance.
- Replaced outdated systems with an advanced CRM solution.
- Engineered proprietary e-commerce platforms from the ground up.
- Led migration from self-hosted to cloud-hosted services.
LINT-X
SCOPE:
Serving in a digital consultant role and acting as the primary WordPress developer and digital strategist leading website overhauls, SEO optimization, and paid search advertising. Specializing in high-conversion landing pages, Google Ads management, and local SEO strategies to maximize online visibility and lead generation for service-based businesses.
Key Projects & Responsibilities
Lint-X – Service-Based Business Website & Marketing Strategy.
- Led a website overhaul for Lint-X, optimizing for high conversion rates and search engine marketing (SEM) performance.
- Designed and tested conversion-focused landing pages, improving lead generation and Google Ads efficiency.
- Built and managed a successful Google Ads campaign, refining ad copy, targeting, and budget allocation for maximum ROI.
- Consulted on local SEO strategy, including:
- Google Business Profile optimization for increased local search visibility.
- Google Local Services Ads (LSA) setup and optimization to drive more qualified leads.
FPH
SCOPE:
Serving in a digital consultant role and acting as the primary WordPress developer and digital strategist leading website overhauls, SEO optimization, and paid search advertising. Specializing in high-conversion landing pages, Google Ads management, and local SEO strategies to maximize online visibility and lead generation for service-based businesses.
Key Projects & Responsibilities
FPH – Website Migration & Technical SEO
- Successfully migrated FPH’s website to WordPress, improving performance, scalability, and ease of management.
- Conducted in-depth technical SEO audits, optimizing site structure, page speed, and indexability.
- Worked on Google Business Profile optimization to enhance local search rankings and customer engagement.
- Implemented and optimized Google Local Services Ads (LSA), increasing lead generation and visibility in service-related searches.
PAHRC
SCOPE:
Working within the Marketing and Communications team I led the overhaul and unification of the Public And Affordable Housing Research Corporations website.
Key Projects & Responsibilities
PAHRC – Nonprofit Research and Fundraising Website Overhaul
- Managed the redesign and WordPress migration for PAHRC.org, a nonprofit organization focused on research, public awareness, and fundraising.
- Deployed WordPress on a Linux/Apache/MySQL hosting environment, optimizing site speed and reliability.
- Developed custom financial reporting tools and integrated payment gateways and banking solutions to manage and track donations securely.
- Created custom data visualization tools and infographics, automating daily updates via custom API integrations for real-time research data display.
- Ensured compliance with financial regulations and reporting standards for nonprofit fundraising.